Co-creation A collaborative way of working in which members of all relevant stakeholder groups work together from the outset and on an equal footing to bring forth a mutually beneficial result.

Co-creation conference A gathering in which people meet – often in large numbers and representing considerable diversity – to probe the context, explore issues, contribute views, conceive ideas, discover new insights and develop plans for downstream collaborative action.

Downstream Coming after the co-creation conference(s).

Generative World-enriching. Seeking to create that which improves people’s lives and makes the world a better place. Having the purpose of generating widespread value. Based on Erik Erikson’s definition of generativity—see here for example.

Generative enterprise A business or non-profit organization that seeks to generate maximum value for customers or users, other stakeholder, and wider society.

Generative intervention 1. An approach for bringing into being a desired state of affairs in which maximum value is generated for customers or service users, other stakeholders, and wider society. 2. A judiciously designed and skilfully orchestrated set of actions taken by members of a stakeholder system in order to bring forth a desired state of affairs, such that maximum downstream value is generated.

Intent A fusion of purpose and vision. A person’s heartfelt desire to enrich the world in a particular way.

Intervention A judiciously designed action or set of actions taken by one or more people in order to bring forth a desired state of affairs.

Mission On this website, a mission is a programme of sustained collaborative action forming a detailed response to a complex business or social problem. This programme of work is to be completed within a given timeframe. In the context of generative intervention, the term ‘mission’ is borrowed from the field of space exploration. It is not a synonym for vision or purpose, and it is not about mission statements. Read some of Jack Martin Leith’s thoughts about mission here.

PRIA An acronym standing for People, Reality, Intent, Action — the four essential factors to keep in mind when designing a co-creation conference. The system interventionist’s mantra.

Purpose Reason for existing.

Upstream Coming before the co-creation conference(s).

Vision An imagined scenario of realised potential; a depiction of how the world (customers or service users, other stakeholders and wider society) will be enriched when the enterprise is deploying its value generation capability without constraint and living its purpose to the full.