A generative intervention is a programme of collaborative work giving these results:
1. A complex problem has been solved.
2. An ambitious outcome has been realized.
3. Maximum value is being generated for customers, other stakeholders, and wider society.
And, as a by-product, the enterprise has an expanded value generation capability.
Are you are facing a problem that looks something like this?
High levels of complexity, ambiguity and uncertainty are present.
There are multiple stakeholders, each with a unique perspective and agenda.
There is no agreement about the fundamental nature of the issue, and there is no common language for discussing it.
The desired outcome is disputed, unclear or unknown.
New ways of thinking, working and interacting are prerequisites for success.
Immediate action is called for.
If this is the kind of problem you’re looking at, a generative intervention may be the most effective response.
A generative intervention is a judiciously designed and skilfully orchestrated set of actions taken by members of a stakeholder system in order to bring forth a desired state of affairs, such that widespread value is generated.
The intervention typically commences with one or more custom-designed co‑creation conferences, and continues with a programme of collaborative action called a mission, devised by conference participants themselves.